As an innovative, dynamic professional specializing in Brand Strategy and Product Development, Xander has 10 years of experience driving ground-breaking achievements on a global scale across multiple industries and disciplines with some of the biggest names in the business including L’Oréal, Maybelline, Victoria’s Secret Beauty, and the NPD Group. Thinking of the big picture comes naturally, having developed 25+ brand launches, full life-cycle product launches, line extensions, and restages. His multi-faceted career has been as unique and diverse as his creative personality. In 2016, he entered the entrepreneurial realm launching X Brands, a Fashion, Luxury, Beauty, and Lifestyle consumer brand with the aim of taking new ideas and bringing them to life. When he’s not styling, concepting, being fierce and creative, you can find Xander singing at the top of his lungs and cooking a mean Asian-fusion curry.